In today’s day and age, social media has become an incredible tool for marketing your business and connecting with consumers. When we consider that 70% of Americans use social media, it’s easy to see why perfecting your social media presence is a key consideration for business owners. If you’re looking to grow your social media following, you’ve come to the right place. We’re shining a light on five easy steps that each and every business must take to grow their following. In turn, your business can look forward to expanding your consumer base and building better relationships with your customers.
1. Be Consistent in Your Posts
First things first, it’s crucial to be consistent with your social media presence. From the perspective of your followers, engaging with a page that’s hot and cold will get old pretty quickly. When we consider that internet users spend an average of 2 hours and 22 minutes per day on social media, it’s safe to say that more content is better. At the end of the day, followers want to engage with social media pages that are active, dependable and posting on a regular basis. When that presence slowly begins to fade, your followers are more likely to unsubscribe from your page and move on. Being consistent with your posts will show that you take your business seriously. But, it’s also the best way to engage with your followers on a daily basis. This will prove to your followers that your business is relevant, growing and always offering something new. Remember, your goal should be to keep your brand and your messages in front of your consumers as much as possible. To help, try scheduling your social media posts in advance. There are a wide variety of companies and software programs that will allow you to create posts and outline when that post will be shared on your page. Not only will this ensure that you’re posting on a regular basis, but it’s also a great way to make posting less of a daily chore.
2. Learn How to Use Hashtags
Hashtags help online users find content, items and concepts that they’re interested in. When a user searches a hashtag, their page is instantaneously filled with hundreds and even thousands of pages relating to that tag. This is a great way to connect a user with something that they otherwise may not have naturally stumbled upon. For example, a user could search for a “run club” hashtag on Instagram. Once submitted, this hashtag would present the user with the most recent photos containing a “run club” hashtag. Just like that, the user is connected with endless possibilities for run clubs in their area. When constructing your hashtags, be sure not to overdo it. Remember, your audience wants to read your content rather than a seemingly neverending series of hashtags. This is why carefully choosing and filtering your hashtags is so important when sharing your posts.
3. Hold a Contest for Your Followers
Let’s face it, who doesn’t love free stuff? If you really want to get serious about increasing your social media following, it’s time to offer something of value to your followers. One of the best ways to offer something of value to your followers is to hold a contest. This is a simple yet effective way to engage with your current followers and welcome new followers. The most simple way to hold a contest is to host a giveaway. With this, you can encourage your followers to comment, share and like your post in exchange for an entry. From here, you can ask your followers to “tag” their friends in your post for additional entries. In selecting your giveaway prize, remember to gift something that relates and stands true to your brand. For example, a company specializing in environmentally-friendly clothing should consider sustainable packaging and shipment options. You want to ensure that your gift speaks volumes to your business.
4. Join Forces
As the old saying goes, teamwork makes the dream-work! When it comes to your social media presence, why not team-up with other like-minded businesses or individuals? This is a constructive way to attract new followers and gain serious traction with your brand. First, you can join forces with other business owners who are also looking to grow their social media following. In a joint effort, each business will feature one another in their posts. This can be as simple as a shout-out, a guest appearance or even a sponsored post. With this, the point is for each business to help one another gain new followers. If you’re up to date in your industry, it’s also beneficial to connect with influencers. While this doesn’t always mean that you have to invest money into these influencers, it can be as simple as sharing their content. Once you’ve shared their content and connected on a personal basis, they’ll be more likely to share your own content.
5. Respond to Your Followers
If you’re looking to deepen your connection with your followers, it’s crucial to engage with them. Remember, you want to make your followers feel special and valued. You also want them to feel like they’re truly part of your team and a key ingredient to your brand. When consumers feel valued by a brand, they’re all the more likely to engage with and support that brand moving forward. To do so, make a point of responding to your follower’s inquiries, comments and tags. This is the best way to show that you appreciate and value the connection they have built with your company.
The Art of How to Grow Your Social Media Following
If you’re curious as to how to grow your social media following, doing so extends well beyond posting relevant content. While the content that you post is important, there are a number of other key considerations one must be aware of. From posting consistently and familiarizing yourself with hashtags to hosting contests and engaging personally with your followers, these steps should be taken by each and every business today. If you take these steps seriously, you’ll be well on your way to building a competitive follower list. Go on, it’s time to step up your social media game for once and for all! Did you find this article helpful? If so, be sure to visit us again for more useful content.
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